The Harvest Club - Identity

The Harvest Club offers guests the opportunity to hunt, gather, prepare and eat New Zealand’s finest wild game and seafood, in some of our country’s most beautiful, privately held land. Land by helicopter or arrive by boat, members are taken on a journey of discovery and adrenaline, having the unique opportunity to literally know where their food has come from and then help navigate its way to the table where it’s celebrated around the camp fire or hut kitchen. Di had the pleasure of creating a brand identity that targeted a high net worth audience for this new business venture, that reflected a refined experience for guests, to hunt, gather and dine. Like good old Walt Kelly said "Food for thought is no substitute for the real thing."

The Harvest Club
Hunt Gather & Dine – Brand Identity

The Harvest Club offers guests the opportunity to hunt, gather, prepare and eat New Zealand’s finest wild game and seafood, in some of our country’s most beautiful, privately held land. Land by helicopter or arrive by boat, members are taken on a journey of discovery and adrenaline, having the unique opportunity to literally know where their food has come from and then help navigate its way to the table where it’s celebrated around the camp fire or hut kitchen. Di had the pleasure of creating a brand identity that targeted a high net worth audience for this new business venture, that reflected a refined experience for guests, to hunt, gather and dine. Like good old Walt Kelly said "Food for thought is no substitute for the real thing."
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